Generative Engine Optimization Marketing Specialist

Responsibilities

• Defining roadmap to maximize brand and product representation in generative search results and AI assistants
• Tracking trends, insights and actions in the fast-changing GEO/AEO landscape
• Identifying, recommending and collaborating cross-functionally on GEO-first content to outperform in the LLMs
• Participating in the content operations process to ensure adherence to SEO and GEO best practices
• Ensuring all content is optimized for traditional SEO and emerging GEO requirements
• Establishing the operating model across the organization for cross-functional integration
• Measuring, monitoring, and adjusting approach accordingly
• Linking GEO outcomes to business KPIs
• Personalizing approach by LLM for improved outcomes
• Doing technical work to make digital properties consumable for LLMs
• Supporting regional partners on country-level monitoring and insights

Requirements

• 2 years of relevant SEO, Content Marketing experience
• Bachelor's degree or its equivalent (GEO/AEO experience preferred)
• Understanding of modern search + LLM ecosystems
• Skilled using SEO technologies and AI tools (e.g. Ahrefs, Gemini, Scrunch, Profound)
• Courage and a distinctive edge
• Ability to think outside the box and present innovative ideas
• Pursue intellectual honesty throughout the organization
• Passion and commitment to the vision