Key Account Manager m/w/d- Commercial Sales

In this role you drive growth for Hasbro brands at retail across the GSA region, partnering with sales and cross-functional teams. You own key retail partnerships, implement annual business plans, and push profitable growth through data-driven decisions and joint activations. You’ll influence how brands appear and perform in-store, collaborating closely with customers and licensors. This is a hands-on, fast-paced opportunity to shape landmark experiences in a collaborative, hybrid environment.

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development

• Develop and monitor full-year account plans for HET/HIT using sell-out analysis and forecasting
• Achieve profitability targets by applying profitability models
• Execute regional brand, channel and commercial strategy
• Build trusted partnerships with key customers at all levels
• Coordinate with customer-side partners for ordering, delivery, marketing, and data maintenance
• Manage licensor relationships for joint retail activations
• Oversee customer information flow (sales, stocks, payments) and drive launches, listings and promotions
• Own and develop the Customer Business Plan, including financial impact and investment budget
• Maintain SOX-compliant records of customer agreements

• Proven experience in key account management, preferably in toy, entertainment or FMCG
• Strong relationship-building skills
• Ability to monitor and analyse market activities and trends
• Experience developing and implementing business plans
• Solid budgeting and financial target management
• Excellent communication and presentation skills
• Team-oriented collaboration
• Proficient in German and English

• communication
• collaboration
• analytical thinking
• account planning
• forecasting
• sell-out analysis