Product Marketing Lead (Executive Briefing Program)

In this role you craft the executive-facing experience for Celonis’ Executive Briefing Center, shaping AI-native, multisensory briefings that translate complex process data into compelling stories for C-suite leaders. You own the creative vision for showcases, sessions, and a living catalog, pushing boundaries with AI, immersive visualization, and spatial technology. You’ll collaborate with sales, product marketing, and leadership to align experiences with business goals and each executive’s priorities. This is a high-impact, frontier-role that blends storytelling, design, and data to accelerate strategic opportunities.

• RSUs and merit-based refresh grants
• fully paid parental leave
• Unlimited PTO and flexible hybrid work
• learning framework and dedicated learning platform
• Wellhub memberships and mental health support
• Impact Days and volunteer time off

• Craft a bold executive narrative that conveys Celonis vision to C-suite audiences
• Develop AI-assisted content that personalizes and adapts briefings in real time
• Design immersive assets (presentations, scripts, multimedia) for high-impact experiences
• Own an adaptive living catalog that evolves with product launches and GTM shifts
• Architect briefing agendas to flow as a cinematic story across sessions
• Prototype and deploy immersive experiences (AR/VR, data visualization, interactive installations) in collaboration with external partners
• Ensure flawless delivery of showcases during executive visits
• Collaborate with speakers and SMEs to align talking points with briefing goals
• Measure engagement and pipeline impact, iterating on strategy based on data

• 6+ years in content strategy, experience design, executive communications, or product marketing within B2B technology
• Proven experience designing high-stakes executive events or immersive briefing programs
• Hands-on experience with experiential marketing or emerging tech (AR/VR, spatial computing, interactive data visualization)
• Exceptional writing and editing with ability to distill complex concepts into clear narratives
• Fluency with generative AI tools to create, personalize, and accelerate experiences
• Strong business acumen and understanding of enterprise sales cycles and buyer personas
• Skilled at project management and cross-stakeholder alignment without direct authority

• storytelling
• clear written and verbal communication
• collaboration across functions
• AR/VR
• spatial computing
• interactive data visualization