Product & Performance Marketing Lead

Stellenbeschreibung:

• Own marketing performance and strategic direction across a portfolio of behavioral health clients
• Translate business goals, capacity, lead quality, and admissions data into marketing priorities
• Identify opportunities, performance gaps, and emerging problems before they become obvious
• Improve the systems, processes, and standards behind how the marketing product is delivered
• Help evolve the product as technology and AI change marketing execution
• Own content strategy, SEO prioritization, and technical, on-page, local, and off-page audits
• Drive audit implementation and follow-through, working directly with technical resources on fixes
• Conduct page and content QA against a high quality bar
• Extend SEO strategy into GEO/AEO, including crawling, citation, summarization, structure, schema, and authority signals
• Use AI tools to speed up audits, content QA, competitive research, and reporting
• Build lightweight internal workflows or prompts for repeatable analysis and QA tasks
• Analyze performance across organic and paid channels, connecting activity to qualified leads and revenue
• Validate data sources of truth and investigate and correct tracking or attribution discrepancies
• Turn insights into prioritized action for specialists, developers, content teams, and client services
• Review specialist work against a very high quality standard
• Build the case for and eventually hire and manage an SEO specialist and additional marketing capacity
• Coach and challenge specialists constructively
• Work directly with developers, content teams, client services, and leadership
• Communicate with specialists, executives, and clients
• Review work against elev8's quality bar before it reaches clients

Requirements

5–8+ years of hands‑on experience in SEO, performance marketing, or growth, ideally at a digital marketing agency or performance‑driven marketing team
Strong SEO experience, but you don't define yourself by SEO alone
A point of view on GEO/AEO and how AI search and answer engines are changing content strategy and technical SEO
Enough understanding of paid media, CRO, content, analytics, and web to evaluate performance and lead specialists in each
Fluent with AI tools for research, audits, content QA, and reporting, and you know where to trust them and where not to
A commercial mindset: revenue, qualified opportunities, and business outcomes matter more to you than vanity metrics
Excellent judgment and an unusually high quality bar; you know the difference between technically correct and actually good
A track record of building systems, processes, or standards that made an organization better
Exceptional English communication skills, verbal and written, with the confidence to explain and defend your thinking to executives and clients
You don't need someone constantly telling you what to do next, and you care about the outcome

Core Competencies

Demonstrates expertise in SEO, performance marketing, and growth strategies, with a strong focus on leveraging AI tools for audits and content quality assurance. Proven ability to translate business goals into actionable marketing priorities while maintaining high standards of quality and performance across various channels.