Regional Director, Business Development – Behavioral Health

Responsibilities

• Develop and implement regional growth strategies aligned with organizational business goals.
• Lead initiatives to increase patient volume, expand access, and strengthen service-line awareness.
• Conduct market analyses to identify opportunities for expansion, service-line development, and partnerships.
• Oversee regional marketing and brand strategies, ensuring alignment with referral development and consumer acquisition goals.
• Serve as a key contributor in organizational growth discussions and leadership forums.
• Build and maintain strong referral relationships with hospitals, physicians, EAPs, mental health providers, schools, social service agencies, and payers.
• Develop referral frameworks using CRM systems, data analytics, and outreach best practices.
• Monitor competitive and payer landscapes to adjust strategies and optimize referral outcomes.
• Provide direct leadership, coaching, and mentorship to facility-level business development leaders.
• Set clear KPIs, growth targets, and accountability standards across the region.
• Conduct performance evaluations, field visits, and pipeline reviews to ensure consistent execution and results.
• Foster a culture of collaboration, transparency, and continuous improvement.
• Design and implement scalable business development tools, processes, and reporting systems.
• Partner with marketing to align messaging, materials, and digital strategies.
• Collaborate with admissions, clinical, and operational teams to ensure seamless patient transitions from referral to service delivery.
• Provide professional development and ongoing training for local business development staff.
• Maintain compliance with HIPAA and all applicable regulatory standards.
• Handle sensitive and confidential information appropriately.
• Always exhibit the company’s core values of champion patient care, do the right thing, embrace individuality, act with kindness, and making a difference together.
• Other duties as assigned.

Requirements

• Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field required; Master’s preferred.
• Minimum of 5 years of progressive business development experience in healthcare; behavioral health or addiction services are strongly preferred.
• Demonstrated track record of increasing patient volume, building referral networks, and expanding market presence.
• Strong knowledge of healthcare regulatory and payer environments.

ATS Optimization Keywords

Hard Skills

• data analytics
• CRM systems
• business development
• market analysis
• performance evaluation
• KPI setting
• reporting systems
• service-line development
• growth strategy implementation
• referral framework development

Soft Skills

• leadership
• coaching
• mentorship
• collaboration
• communication
• transparency
• continuous improvement
• relationship building
• strategic thinking
• accountability

Certifications & Qualifications

• Bachelor’s degree
• Master’s degree

Industry Keywords

• healthcare
• behavioral health
• addiction services
• patient volume
• referral networks
• market presence
• HIPAA compliance
• regulatory standards
• consumer acquisition
• service delivery