Segment Marketing Specialist

In diesem Role build demand engines and drive growth for Axis across the DACH region by translating complex technology value into compelling campaigns. You own new logo marketing initiatives, collaborate with cross-functional teams, and shape go-to-market plans for IT, Cloud, AI, BI, and Operational Efficiency segments. The position sits in a fast-growing marketing team in Ismaning, focused on expanding Axis presence in emerging categories. You will influence strategy, manage initiatives end-to-end, and measure impact to enable revenue growth.

• Axis pension contribution
• 100 days fully paid parental leave (gender neutral)
• Individual training opportunities through the Axis Academy
• Internal events across Middle Europe and the EMEA region

• Own new logo marketing acquisition across DACH with targeted demand programs
• Translate Axis value propositions into scalable demand engines for IT, Cloud, AI, BI, and Operational Efficiency
• Design account-based and segment-focused campaigns to identify high-potential accounts and grow pipeline
• Plan and deliver mid-funnel initiatives (workshops, webinars, forums) to surface opportunities early
• Incubate product areas into the marketing plan and convert them into tangible initiatives
• Collaborate with DemandGen, Comms, Channel, Events, Sales, and regional teams to execute campaigns
• Develop and execute a prioritized marketing plan with sales and regional stakeholders
• Lead digital, demand, and lead generation programs with the Digital Marketing Specialist
• Strengthen partner ecosystem through enablement and joint co-marketing with Channel Marketing and Sales
• Coordinate internal teams, partners, agencies, and suppliers to ensure aligned, high-quality execution
• Manage budgets, timelines, and logistics to keep initiatives on-brand and on schedule
• Lead performance tracking and post-campaign reporting including ROI analysis and optimization with the Digital Marketing Specialist

• A university or bachelor's degree in Marketing or Communication
• Strong experience in marketing execution, ideally in an IT or technology vendor environment
• Self-motivated, proactive, and able to manage projects, timelines, and budgets
• Experience collaborating across teams and coordinating multiple stakeholders
• Clear, persuasive communication with diverse audiences in German and English
• Strong presentation skills and ability to engage audiences at all levels
• Proven ability to manage multiple projects and maintain attention to detail
• Structured prioritization and multi-tasking in a fast-paced environment
• Creative, solutions-oriented mindset and team player attitude
• Curiosity and openness to experimenting with new platforms, tools, and tactics
• Experience coordinating cross-functional activities and delivering high-quality results
• Willingness to travel within the region

• Proactive and ownership mindset
• Cross-functional collaboration
• Strong written and verbal communication
• Demand generation
• Account-based marketing (ABM)
• Campaign planning and execution