TikTok Shop - Key Account Manager Mandarin Speaking

As a Key Account Manager at TikTok Shop, you own the acquisition and growth of top fashion brands across the EU. You operate as a senior commercial owner, closing end-to-end partnerships and then scaling them through content, creator, and campaign activation. You will navigate multi-market brand structures and engage C-suite stakeholders to position TikTok Shop as a strategic channel. The role blends new business with ongoing account development to drive sustained GMV growth and cross-border expansion. This is a high-impact, boardroom-ready role at the intersection of fashion, e-commerce, and creator-driven commerce.

• Own the acquisition pipeline for priority fashion brands in selected EU markets
• Lead end-to-end commercial closings from outreach to onboarding and initial activation
• Engage senior stakeholders (C-suite, VP, Directors) and position TikTok Shop as a must-win channel
• Navigate multi-market brand organisations and align local, regional, and HQ teams
• Develop tailored acquisition pitches with category analysis, opportunity sizing, and commercial terms
• Collaborate with category, campaigns, creator, operations, logistics, product, and policy teams to accelerate time-to-first-sale
• Drive participation in major commercial moments and ensure impactful activation of new accounts
• Own ongoing account growth and be accountable for sustained GMV and seller health
• Build repeatable growth playbooks and contribute IP for scalable expansion
• Surface insights on competition, product friction, policy, and category trends to inform strategy

• 5+ years of experience in Operations, Account Management, or similar fields
• Proven track record closing enterprise-level deals or signing major brand partnerships
• Experience engaging senior stakeholders and aligning multiple decision-makers
• Strong commercial acumen: opportunity sizing, business case, negotiations, data-driven outcomes
• Understanding of social commerce, creator ecosystems, livestreaming, and short-video formats or ability to learn quickly
• Fluency in Mandarin for collaboration with Chinese stakeholders
• Ability to thrive in ambiguity and matrixed environments

• strong negotiation and influencing abilities
• stakeholder management at executive level
• data-driven decision making
• knowledge of social commerce and creator ecosystems
• experience with livestreaming and short-video campaigns
• data analysis for opportunity sizing and performance optimization