TikTok Shop - Fashion Key Account Manager

As a Key Account Manager for TikTok Shop, you will acquire and grow priority fashion brands in Germany and selected EU markets. You’ll lead end-to-end deals, engaging C-suite leaders and aligning multi-market stakeholders to onboard and scale partners. The role combines new business development with ongoing account incubation, driving sustained GMV growth and cross-country expansion. You’ll act as the commercial owner, shaping partnerships from pitch to activation and ongoing performance. This position offers a strategic, boardroom-facing role that directly impacts the evolution of TikTok Shop in Europe.

• Own the acquisition pipeline for priority fashion brands in DE and selected EU markets; prospect, pitch, and close strategic accounts
• Lead end-to-end commercial closings from outreach to onboarding and first 90 days activation
• Engage C-suite and senior stakeholders to position TikTok Shop as a must-win channel
• Navigate multi-market brand organizations and align local, EU HQ, and regional teams
• Develop tailored acquisition pitches including category analysis, opportunity sizing, and joint business plans
• Partner cross-functionally with category, campaigns, creator, operations, product, and policy teams to remove friction
• Drive participation in major commercial moments and ensure activation with impact
• Own ongoing account growth and accountability for sustained GMV growth, seller health, and progression
• Build repeatable growth playbooks to scale learnings across categories and EU markets
• Surface insights to inform category strategy, product, and leadership
• Lead partner participation in campaigns, product launches, and seasonal opportunities across EU markets

• 5+ years in Operations, Account management, or similar field
• Proven track record closing enterprise-level deals or signing major brand/merchant partnerships
• Experience engaging senior stakeholders across complex organizations
• Strong commercial acumen: sizing opportunities, building business cases, negotiating terms, data-driven outcomes
• Understanding of social commerce, creator ecosystems, livestreaming, and short-video formats OR ability to learn quickly
• Fluency in German
• Ability to thrive in ambiguity and matrixed environments

• collaborative mindset
• change-oriented
• fast learner
• social commerce knowledge
• content-led commerce
• livestreaming and short-video activation