West Coast Strategic Cuisines Vietnamese & Asian Cuisine District Manager

*Bilingual Vietnamese-speaking position. This is a field sales opportunity that will require travel. Candidates must live local to the West Coast or be willing to relocate

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

As a Strategic Cuisines District Sales Manager, you are pivotal to the growth of the Toast brand in your district. You will report into a Regional Vice President and will hire, build, and coach a team of Strategic Cuisines Territory Account Executives who are transforming the way restaurants operate. You’ll work closely with your sales team on how to understand restaurants’ unique needs and develop customized solutions that help their businesses thrive. You will also be working with the Director and GVP directly on helping Toast size and scope the opportunity for Toast in these markets as we accelerate our go-to-market motion.

A day in the life (Responsibilities)

• Directly manages 6-8 Account Executives and is responsible for the productivity of these reps and their pipelines
• Coach the reps to conduct efficient discovery meetings, live demos, and crafting a solution that best meets the prospect’s needs in Vietnamese
• Support the Director by gathering front‑line feedback and helping us determine where we should invest resources in these strategic cuisine markets.
• Find opportunities to make the funnel for each market more efficient by having an entrepreneurial mindset
• Partner with teams across the business to ensure that expectations set during the sales process are met in delivery

What You’ll Need to Thrive (Requirements)

• Must be able to fluently speak Vietnamese and will be expected to coach their reps and communicate with prospects in Vietnamese
• 5+ years of sales experience in a sourcing and/or closing role
• 3+ years of leadership experience
• Proven track record of success
• Passionate with the ability to inspire and motivate those around them
• Entrepreneurial, self‑motivated, creative, and flexible with the ability to perform well under pressure

What will help you stand out (Nice to Haves/Non****essential **** Skills)

• Management experience building customer‑facing, quota‑achieving full cycle sales teams
• Experience working in a tech environment
• Experience working in a fast‑paced, high growth environment
• Proven track record of creating a winning culture that performs at a high level

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at

The estimated Total Targeted Cash compensation range for this role is listed below. Total Targeted Cash for this role includes base salary, commission, and bonus (if eligible). This role qualifies for uncapped commissions. The starting salary will be determined based on skills, experience, and geographic location. In addition to cash compensation, our total rewards components include benefits and equity (if eligible). You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy.

Zone A

$211,000—$338,000 USD

Zone B

$183,000—$293,000 USD

Zone C

$165,000—$264,000 USD

Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note‑taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. To learn more:

We embrace a hybrid work model that fosters in‑person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community. Please visit the Locations page on our career site to learn more about our in‑office expectations by region:

For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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