Director of Product Marketing and Market Research (m/w/d)

In this role, you will lead a combined product marketing and market research function at Mews, shaping the ongoing value of a multi-product portfolio. You’ll define go-to-market, adoption, and positioning strategies while grounding decisions in market intelligence and customer insights. You’ll partner with cross-functional teams to align with commercial goals and drive revenue, retention, and product impact. You’ll build a scalable, AI-enabled operating model and lead a high-performing team in a fast-paced, scale-up environment.

• Unlimited paid holiday
• Company share program
• Paid parental leave
• Learning budget
• EDGE time for development
• Remote-friendly with flex

• Define and own product marketing strategy across the portfolio, including positioning, messaging, and go-to-market execution from launch through adoption.
• Develop a global product launch framework that is scalable and ensures clear strategy-execution handoffs.
• Own post-launch adoption and engagement strategies to drive usage, retention, and revenue contribution.
• Collaborate with Product, Sales, RevOps, and Customer Success to align marketing with commercial outcomes.
• Design and manage NPS tracking and the measurement framework for product marketing impact (e.g., attach rates, adoption metrics, pipeline contribution).
• Oversee end-to-end market research: opportunities, methodology, studies, synthesis, and activation of insights across the business.
• Lead competitive intelligence and translate signals into positioning, enablement, and roadmap input.
• Act as the functional authority on market signals and translate insights for senior leadership decisions and strategy.
• Partner with Strategy, Product, RevOps, and Marketing to ensure insights inform decisions, not just reports.
• Lead and develop a team of product marketers, set operating models, and foster a culture of commercial accountability.
• Define AI usage guidelines and build standards for AI-assisted outputs within the team.
• Represent product marketing and research in executive forums and annual planning discussions.

• 10+ years in B2B SaaS marketing with majority in product marketing
• Previous Director/Senior Director/Head of Product Marketing or similar leadership role
• Proven experience managing a multi-person product marketing team
• Experience owning or significantly contributing to a market research or customer insights function
• Deep understanding of B2B SaaS GTM including positioning, messaging, pricing, packaging, sales enablement, and lifecycle marketing
• Experience building or reshaping a product marketing function in a lean, fast-moving environment
• Ability to connect product marketing to revenue outcomes (pipeline, adoption, retention)
• Multi-functional marketing experience beyond product marketing (content, SEO, digital, demand gen, GTM)
• Strong stakeholder communication and ability to influence executive decisions
• Publicly visible in the product marketing or insights community is a differentiator
• AI fluency with ability to define team standards and use of AI tools responsibly

• strong collaboration and cross-functional influence
• data-driven decision making
• commercial accountability
• GTM strategy
• market research methodology (primary/secondary)
• competitive intelligence