Regional Field Marketing Manager, Germany

As Field Marketing Manager, you drive localized demand-generation programs across EMEA for the Building Automation portfolio, blending strategy with hands-on execution. You will collaborate with sales, partners, and global teams to adapt campaigns for local markets and accelerate pipeline. This role offers visibility in a fast-evolving marketing ecosystem and a chance to shape regional growth through cross-functional leadership and data-driven optimization. You will own end-to-end campaigns and translate global strategy into local impact.

• Plan, localize, and execute multi-channel demand generation programs to generate qualified leads and accelerate pipeline.
• Build and manage campaign calendars aligned with sales priorities to support business goals.
• Collaborate with Head of Field Marketing to implement strategic initiatives and tailor them for Germany & CEE.
• Own end-to-end campaign execution from planning to performance analysis.
• Monitor, analyze, and optimize marketing funnels with measurable outcomes (MQLs, SQLs, pipeline).
• Maintain campaign dashboards and share insights with local and regional stakeholders.
• Collaborate with global marketing to localize campaigns ensuring cultural and market relevance.
• Provide feedback to global teams on customer behavior, market trends, and competitive activity.
• Act as a connector between corporate strategy and local market dynamics.
• Partner with sales to support enablement and event execution and deliver content/tools tailored to local buying needs.

• 6+ years of progressive B2B marketing experience, preferably in industrial settings
• Hands-on experience with digital marketing, campaign execution, and lead generation tactics
• Strong understanding of sales funnels, campaign metrics, and marketing automation tools
• Team player with a performance mindset; driven by impact
• Skilled in cross-functional collaboration with sales, product, and global marketing teams
• Fluent in German and English; additional Nordic languages are a plus
• Based in Germany with ability to work in-office at least 3 days/week

• cross-functional collaboration
• team player
• performance mindset
• digital marketing
• campaign execution
• lead generation tactics