Field Marketing Programme Manager, EMEA-DACH

In this role you own the DACH field marketing strategy and drive regional demand generation to achieve revenue targets. You will align with senior sales leadership and the International Marketing Director to shape a regional GTM agenda and deliver locally relevant campaigns. You’ll adapt global initiatives for the DACH market, manage events and content localization, and act as a trusted consultant to shorten the path from strategy to commercial impact. This is a high-visibility role that combines strategic oversight with hands-on execution in a fast-paced, cross-functional environment.

• Own and execute the DACH regional go-to-market strategy with accountability for pipeline and revenue outcomes
• Develop and deliver integrated, multi-channel demand generation campaigns across the customer journey
• Localise global marketing content for DACH audiences and manage translations
• Lead in-region events including RelFest London and regional campaigns to drive registrations and awareness
• Manage joint marketing relationships with sponsors and channel partners to meet shared commercial goals
• Collaborate with global content teams to produce customer success stories and regional content
• Act as senior in-region consultant to sales leadership, aligning marketing with business priorities
• Track and report campaign metrics and KPIs, derive actionable insights, and optimise programmes for ROI

• 7+ years in marketing with proven experience owning commercial outcomes in senior field marketing or demand generation
• Breadth of experience across events, field marketing, demand generation, content marketing, digital marketing, and partner marketing
• Strong cross-functional influence and senior stakeholder engagement
• Analytical mindset with ability to communicate complex data clearly
• Commercially minded with gravitas to advise at leadership level
• Proven programme management skills in fast-paced, multi-workstream environments
• Background in B2B enterprise software marketing within the DACH region
• Familiarity with legal technology is highly desirable
• Bachelor’s degree in marketing or related field

• stakeholder management
• analytical mindset
• commercial acumen
• multi-channel demand generation
• campaign metrics and ROI analysis
• content localisation and translation management