Strategic Field Marketing Manager (Remote, DEU)

In this role you will lead field marketing activation for a strategic European partnership, turning joint value into measurable demand and revenue. You will collaborate with regional Sales and Partner Marketing to tailor programs to Central Europe’s priority industries and accounts. You’ll translate partnerships into local campaigns, executive engagements, and integrated programs that drive pipeline. The role blends cross-functional orchestration with data-driven optimization to maximize regional impact and partner-led growth. This opportunity offers meaningful impact at scale in a mission-driven cybersecurity company.

• Market leader compensation and equity awards
• Wellness programs
• Paid vacation and holidays
• Parental and adoption leaves
• Professional development opportunities
• Employee networks and volunteer opportunities

• Own and execute the field marketing strategy for the Central Europe partnership, aligned with revenue targets
• Translate joint value proposition into customer-centric programs for priority industries and accounts
• Localize global/joint campaigns for regional relevance and business impact
• Provide market insights to strengthen go-to-market planning and investment decisions
• Design and run integrated field programs to drive pipeline and revenue
• Coordinate with sales, SDRs, and sales engineering to support territory plans
• Develop ABM programs for high-priority accounts and buying groups
• Manage customer-facing programs (executive engagements, roundtables, events) and post-program follow-up
• Collaborate with Partner Marketing to translate joint priorities into activation
• Govern programs end-to-end with clear KPIs and regular performance reporting

• 7+ years in B2B field, regional, or demand generation marketing in enterprise tech, SaaS, cybersecurity, or cloud
• Proven track record linking field programs to pipeline and revenue
• Strong experience partnering with enterprise sales on territory and strategic accounts
• Experience in partner-led or ecosystem go-to-market and with Partner/Channel Marketing
• Proven ability to grow Public Sector business via strategic partnerships
• Experience with account-based marketing, events, campaigns, and multi-channel demand gen
• Commercial mindset with budget management within shared resources
• Executive presence and ability to influence senior stakeholders
• Data-driven with experience measuring engagement, pipeline, revenue, and ROI
• Experience with CRM/marketing reporting platforms (e.g., Salesforce, Tableau)
• Fluency in German and English
• Willingness to travel across Central Europe
• Proven experience using AI to enhance decision-making and efficiency

• collaboration and cross-functional teamwork
• executive communication
• influence and stakeholder management
• Account-based marketing (ABM)
• Integrated campaigns
• Multi-channel demand generation