TikTok Shop - Category Lead

In this role you will shape the long-term vision and growth strategy for a TikTok Shop category, leading cross-functional initiatives to drive topline growth and profitability. You will build and guide a high-performing team, onboard and develop sellers, and partner with Operations, Product, and Marketing to unlock livestream and short video commerce at scale. You’ll navigate ambiguity, define scalable solutions, and influence key stakeholders to deliver sustained category success. This is a mission-driven opportunity to build a thriving e-commerce ecosystem on a globally loved platform.

• Define the long-term vision and strategic roadmap for your category, setting direction and leading cross-functional initiatives
• Own the full P&L responsibility for your category, driving topline and profitability
• Leverage industry knowledge and your network to fuel category growth and success
• Build and lead a high-performing team—hiring, developing, and coaching top talent
• Identify, prioritize, and onboard new sellers, shaping the category's ecosystem on TikTok Shop
• Drive end-to-end seller development by managing strategic relationships and optimizing performance
• Collaborate with internal teams—operations, product, and marketing—to unlock seller potential and accelerate adoption of livestream and short video commerce
• Operate effectively in a dynamic environment, navigate ambiguity, adapt to change, and influence stakeholders for strategic decisions
• Break down complex problems, identify innovative approaches, and implement scalable solutions for long-term success

• 5+ years experience in Business development or similar roles
• Proven experience leading and scaling high-performing teams
• Strong strategic mindset with the ability to execute with precision and operational excellence
• Demonstrated ability to use data-driven insights to inform decisions and optimize performance
• Extensive experience in category management with a track record of delivering ambitious results
• Deep understanding of the German market, including consumer behavior, digital trends, and mobile commerce transformation
• Growth-oriented, entrepreneurial mindset with excellent communication and stakeholder management skills
• Fluent in both German and English

• entrepreneurial mindset
• excellent communication
• stakeholder management
• data-driven decision making
• category management
• P&L management