Senior Sales GSM Director

As Director Sales for the German Speaking Markets, you drive revenue growth and profitability by translating strategy into measurable sales objectives. You lead a high-performing team, foster accountability, and coordinate with Marketing, Operations, and partners to shape market strategy. You will influence dealers, partners, and customers while embedding market insights into go-to-market plans. This is a mission-driven role at Steelcase, enabling sustainable growth and a strong market position through people, partners, and data-driven execution.

• competitive wages and benefits
• flexible hybrid work schedule
• continuous learning opportunities
• culture of inclusion
• meaningful impact on people and planet
• opportunity to shape a regional market strategy

• Own revenue growth, margin, profitability, market share, and commercial performance for the German Speaking Markets
• Translate business strategy into clear sales priorities and actionable execution plans
• Drive disciplined pipeline management, forecasting, and performance reviews
• Identify performance gaps and implement corrective actions to accelerate growth
• Build and maintain relationships with key customers, strategic partners, dealers, and market stakeholders
• Lead strategic customer initiatives and participate in major opportunities in the region
• Ensure customer insights, market trends, and competitive intelligence inform sales strategies
• Drive evolution of dealer network, direct business, and route-to-market strategy
• Lead, coach, and develop a high-performing sales leadership team
• Foster a culture of customer focus, accountability, transparency, collaboration, and results-oriented execution
• Strengthen organizational capabilities through talent development and succession planning
• Partner with Marketing, Operations, and other functions to drive commercial success for the region

• Significant leadership experience in senior sales, commercial leadership, general management, or market leadership roles
• Proven revenue growth and profitability track record in complex markets
• Experience leading direct and indirect sales channels or dealer networks
• Success in transformation initiatives, sales organization builds, or route-to-market evolution
• Strong commercial and financial acumen with revenue, margin, forecasting, and performance management experience
• Experience translating priorities into measurable commercial outcomes
• Strong ability to influence customers, partners, and executive stakeholders
• Fluent English and German (written and spoken)
• Ability to travel across German Speaking regions as required

• leadership and people development
• influence and stakeholder management
• customer focus and market orientation
• forecasting
• pipeline management
• opportunity management