Field Force Manager - National

In this leadership role, you will steer Suntory Global Spirits' national Off-Trade Field Force, shaping in-store presence and distribution. You translate national brand and customer priorities into a clear field strategy and drive its execution across regions. You will leverage modern tools, data, AI, and new ways of working to boost performance and continuous improvement. You collaborate with Key Account Management, Trade Marketing, Brand Marketing, Finance, Supply Chain and HR to align initiatives and develop the team. This is a high-impact opportunity to drive growth and transform field operations at a leading premium spirits company.

• relocation assistance (not guaranteed)
• diverse and inclusive environment
• equal employment opportunity
• career development opportunities
• supportive leadership culture

• Set strategic direction for the national field force, including goal setting, resource allocation, and performance management
• Lead, develop, and motivate a multi-regional field sales team to implement corporate, sales, and brand priorities
• Develop a forward-looking field force strategy focused on data-driven decisions, AI, automation, and modern workflows
• Drive distribution and listing expansion, customer development, POS excellence, and market activation in the off-trade sector
• Analyze market, customer, POS, and competitive data and use CRM/field sales systems (e.g., Salesforce) to optimize performance
• Translate national strategies into effective regional and local initiatives with cross-functional partners
• Plan and oversee training, coaching, and professional development for the Field Force Team
• Organize national and regional sales conferences and goal-setting sessions to foster collaboration and continuous improvement

• 5–8 years in off-trade, field sales management, key account management, or similar commercial role in FMCG
• Proven experience leading field sales teams across multiple regions or nationally
• Strong understanding of field sales management, route-to-market, POS implementation, and distribution expansion
• Experience translating national sales strategies into actionable field priorities
• Analytical skills to leverage market, customer, POS, and performance data
• Experience with CRM/sales force tools (e.g., Salesforce) and awareness of AI/automation in sales
• Excellent written and spoken German and English

• Strong communication and facilitation
• Strategic, forward-thinking mindset
• Team leadership with cross-functional collaboration
• CRM systems (Salesforce)
• Data analysis and interpretation
• POS implementation and distribution planning